N.O.W. uses patent pending New Origin Wavetones™ to shift attention from thoughts to open awareness. It creates a different N.O.W. Moment™ each time it is used. Listen twice a day for three minutes - N.O.W. compliments and deepens any meditation or mindfulness practice and is perfect for non-meditators too—just Listen to Hear™. Use individually or with others for group tone sessions. Groundbreaking small and elegant product shipping 3Q2017.